Time for another Sales Manager Spotlight. We're talking to successful sales managers across the country to find out how they lead, what challenges they face and their sales philosophies.
Cara Cremeans is a guru for Brooks running shoes, one of the most popular brands for distance runners. Cara's challenge is not only selling the shoes to running stores but also educating her customers as well.
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On today's show...
3:02 - Before joining Brooks running, Cara's sales origins were in food sales.
6:15 - Not only must Cara sell the shoe, but educate the buyer on the product as well.
11:49 - Preparing for a sale is like training for a marathon
17:44 - The key elements to educating the buyer on your product
21:40 - When you network to give, it changes the trajectory of your sales
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