Casey Graham is the Co-Founder and CEO of Gravy, the leading failed payment recovery and customer retention solution for companies with recurring revenue. Casey’s passion for entrepreneurship and bold vision for leadership are the driving force behind his energetic and engaging presence, both on and off the stage.
To book Casey you can email firstname.lastname@example.org.
In this episode we talk about:
7:53 - Casey starts his first company at 7 years old
10:40 - Pay attention to paying people
13:22 - Is Casey's business essentially a collections company?
15:25 - The number one way to get someone to pay you is NOT pressure
16:33 - Casey discovers the 4 steps to keeping customers
17:28 - The "Mad Mom Principle"
21:25 - Do you "know" or "think you know"
26:20 - Magic Moment principle
29:40 - Making simple solutions for customers
32:15 - Magic Moments for B2C vs B2B
35:23 - Keep Selling or Die
37:55 - The longer you delay, the louder they get
44:36 - How to get in to talk to Casey as a CEO
The Why and the Buy Podcast believe that your sales purpose is your sales power. Jeff Bajorek and Christie Walters interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.