Mike Carroll is the Head of Growth at Nutshell ("a CRM that just works") and a vocal proponent of improving the collaboration between your marketing and sales teams.
Don't miss how our (and soon to be your) favorite sales gal Mary first connected Nutshell and the Gitomer team with a... "unique" video, the importance of personalization in your messaging, as well as how to successfully reach (and impress) a company's decision-maker.
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Shownotes
01:25 Understanding Customer Relationship Management
02:00 Guest intro: Mike Caroll, founder of Nutshell software
09:00 How can sales work better with marketing
10:00 Measuring sales and marketing performance
13:20 Establishing a support system for sales and marketing collaboration
17:15 Benefits of using CRM software for sales and marketing people
19:30 The functions of the Nutshell CRM Software
22:00 Usability of CRM softwares
26:45 Getting personal as a way to get to clients
28:30 Selling outcomes
30:40 Actual client relationship vs CRM
35:50 Selling Strategies by Mike Caroll
40:00 Using emotional connection in sales and marketing
41:25 Plug in: Boundless 2020: Online virtual program for salespeople
YOUR SUCCESS IN A NUTSHELL
Register for #BOUNDLESS2020 and see Jeffrey give the opening keynote FOR FREE
Mike's Podcast: "Make the Logo Bigger"
Join the Sell or Die Hards Official Facebook Group to get notified when Jen and Jeffrey are live, and join our interactive show LIVE Friday afternoons: https://www.facebook.com/groups/sellordiepodcast/
Jeffrey’s LinkedIn: https://www.linkedin.com/in/jeffreygitomer
Jeffrey's Instagram: https://www.instagram.com/jeffreygitomer/
Jen’s Instagram: https://www.instagram.com/jengitomer/