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Sell or Die with Jeffrey Gitomer and Jennifer Gitomer

Best-selling author Jeffrey Gitomer and sales expert Jennifer Gitomer discuss the art and science of selling with the top leaders in sales, business, marketing and personal development.
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Sell or Die with Jeffrey Gitomer and Jennifer Gitomer
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Now displaying: Page 1
Jun 25, 2019

Before a customer can pull the trigger on an order, you have to trigger a conversation. 

Jay Baer is back on the show and his new book Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth is burning up the charts right now. It's not about word of mouth "marketing" it's about cultivating word of mouth business by differentiating in a significant enough way to create a genuine conversation outside the walls of your business.

This goes for salespeople not just CEO's and VP's. Are you creatively interacting with your customers in a way that isn't phony and cheesy but genuine and provoking? Jay will help us with the what, wheres and whens of getting people to talk about you and your business.

FROM GRINDING TO GREATNESS $29

Young professional salespeople misunderstand 2 major words: hustle and grind. You’re not in sales to “pay dues.” You’re in sales to build relationships, make sales and earn significant income. Join our new webinar 6.5 Sales Essentials to Master for Young Professionals before all the seats are gone.

On today's show...

7:00 - A letter from a listener about how Jeffrey's Little Gold Book of Yes! Attitude changed his life

12:00 - What is a talk trigger?

14:00 - Competency does NOT create conversation

16:44 - Creating a talk trigger within your own business

22:05 - Same is lame

25:30 - A talk trigger is always an experience not a bullet point

26:40 - Developing talk triggers that are resonant for CUSTOMERS

32:35 - Testing your talk trigger and marrying it

37:53 - You have to have the courage to put a little twist on things

41:15 - When is the most important time to deliver a talk trigger?

45:00 - What's the deal with the alpaca?

48:58 - Does great shrimp cocktail count as a talk trigger?

More on today’s guest

Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm, Convince and Convert, provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands.

This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.

Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!

Need more sales help?

Jeffrey’s website: https://gitomer.com

Jennifer’s website: https://salesinanyminute.com

Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy

FREE EBOOK: Jeffrey's Little E-Book of How to Listen

Listen up! We have a new free ebook offer for our Diehards. Blah, blah, blah...is that all your prospects seem to say when they're telling you why they ain't buying what you're selling? Then you've got a real problem on your hands: you SUCK at listening! Get better and get more deals with this free e-book.

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