Before a customer can pull the trigger on an order, you have to trigger a conversation.
Jay Baer is back on the show and his new book Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth is burning up the charts right now. It's not about word of mouth "marketing" it's about cultivating word of mouth business by differentiating in a significant enough way to create a genuine conversation outside the walls of your business.
This goes for salespeople not just CEO's and VP's. Are you creatively interacting with your customers in a way that isn't phony and cheesy but genuine and provoking? Jay will help us with the what, wheres and whens of getting people to talk about you and your business.
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On today's show...
12:00 - What is a talk trigger?
14:00 - Competency does NOT create conversation
16:44 - Creating a talk trigger within your own business
22:05 - Same is lame
25:30 - A talk trigger is always an experience not a bullet point
26:40 - Developing talk triggers that are resonant for CUSTOMERS
32:35 - Testing your talk trigger and marrying it
37:53 - You have to have the courage to put a little twist on things
41:15 - When is the most important time to deliver a talk trigger?
45:00 - What's the deal with the alpaca?
48:58 - Does great shrimp cocktail count as a talk trigger?
More on today’s guest
Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm, Convince and Convert, provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands.
This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.
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