You can't do Hugh Jackman marketing if you don't look like the irresistible Hugh Jackman! This is the kind of hilarious, thought provoking and valuable advice you will get from today's guest, Tom Poland, author of Million Dollar Ceiling: How To Create A Seven-Figure Income Without Sacrificing Your Lifestyle.
He is a Marketing Mentor who started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time, he’s managed teams of over 100 people and annual revenue of more than $20 million.
This episode is brought to you by, Deathwish Coffee, the world's strongest coffee and the only brew we drink when we do the show. It's the only choice for the true Sell or Diehard!
On today's show...
05:42 - "The only reason you need to sell anyone anything is because you suck at marketing." -Tom Poland
10:24 - Don't try to do Hugh Jackman marketing.
18:50 - Tom's radical marketing strategy that brings leads and referrals: remove the price barrier.
23:20 - But...what if people don't pay?!
26:00 - How much did Tom's business grow as a result of his marketing strategy shift?
32:40 - Is your confidence great enough to risk it all on your delivery?
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