What happens when a buyer or seller comes to a transaction with unrealistic expectations, especially when it comes to price? We speak with one of the top brokers in Manhattan, Steve Dawson of Compass Realty, about selling in a highly competitive environment, intelligent selling vs. ego selling and how to bring a buyer or seller back down to Earth on price...even if they object. Even if you aren't selling in real estate, you want to listen to this episode chock full of strategies and sales philosophy. 

Our guest this week is Andy Horner, CEO of Outstand, a revolutionary email service for salespeople that is re-imagining how you follow up. We discuss how creativity can move you ahead of your competition and win more sales. PLUS we preview the upcoming installment of the Gitomer Gold webinar series, that stars Andy, called Follow Up vs. Follow Through. This webinar will destroy some of the myths you may have about how to follow up with a customer and will teach you how to follow through to get a deal done.