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Sell or Die with Jeffrey Gitomer and Jennifer Gluckow

Best-selling author Jeffrey Gitomer and sales expert Jennifer Gluckow discuss the art and science of selling with the top leaders in sales, business, marketing and personal development.
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Sell or Die with Jeffrey Gitomer and Jennifer Gluckow
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Now displaying: Page 1
Nov 15, 2018

Generation Z is fast approaching the age of disposable income. The question is how do we market to them?

Our guest expert this week is Kathleen HessertCEO of We R Gen Z, a think tank designed to help brands market those that identify as Generation Z and younger. 

Kathleen reveals the challenges of marketing to a younger, and often more tech-savvy, demographic. Future proof your sales and learn some new techniques that will keep your brand current.

Kathleen Hessert has spent a professional lifetime connecting dots that others don’t even see. Whether it was being one of the first women to be a broadcast news anchor, or female pit reporter for ESPN, or founding a media training company for college and pro sports, she sees a need and delivers. 

This episode is brought to you by, Deathwish Coffee, the world's strongest coffee and the only brew we drink when we do the show. It's the only choice for the true Sell or Diehard! 

On today's show...

03:25 - How to brand yourself like Peyton Manning

10:38 - 98% of Gen-Z uses a smartphone, should that affect how and where you market to them?

16:13 - Are there differences in marketing to Gen-Z compared to other generations?

20:48 - Inside the Gen-Z think tank

28:10 - What sports franchises are doing to market to Gen-Z and how you can replicate what they are doing right

 

Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!

 

FREE E-BOOK

For a limited time, get Jennifer Gluckow’s FREE EBOOK: 27 Winning Strategies That Will Take You From Sales Slump to Sales Streak

 

Need more sales help?

Jeffrey’s website: https://gitomer.com

Jennifer’s website: https://salesinanyminute.com

Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy

 

NEW BOOK

Pre-order your copy of Jeffrey’s new book Truthful Living TODAY! The long-lost original notes, letters, and lectures of Napoleon Hill - now compiled, edited, and annotated for the modern reader.

 

SEE JEFFREY LIVE

It's time to skill-up. Learn from Jeffrey Gitomer, the King of Sales. He’ll be giving a seminar in a city near you. Be there!

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