Generation Z is fast approaching the age of disposable income. The question is how do we market to them?
Our guest expert this week is Kathleen Hessert, CEO of We R Gen Z, a think tank designed to help brands market those that identify as Generation Z and younger.
Kathleen reveals the challenges of marketing to a younger, and often more tech-savvy, demographic. Future proof your sales and learn some new techniques that will keep your brand current.
Kathleen Hessert has spent a professional lifetime connecting dots that others don’t even see. Whether it was being one of the first women to be a broadcast news anchor, or female pit reporter for ESPN, or founding a media training company for college and pro sports, she sees a need and delivers.
This episode is brought to you by, Deathwish Coffee, the world's strongest coffee and the only brew we drink when we do the show. It's the only choice for the true Sell or Diehard!
On today's show...
03:25 - How to brand yourself like Peyton Manning
10:38 - 98% of Gen-Z uses a smartphone, should that affect how and where you market to them?
16:13 - Are there differences in marketing to Gen-Z compared to other generations?
20:48 - Inside the Gen-Z think tank
28:10 - What sports franchises are doing to market to Gen-Z and how you can replicate what they are doing right
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