It's no secret that millennials increasingly have disposable income to burn, the question is, "How do you get millennials to buy your product?"
Jason Dorsey, best-selling author, acclaimed keynote speaker and generational researcher, is back on the show to discuss what he's finding in his studies of the purchasing habits of generation now and generation next.
This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.
FREE E-BOOK: WHY PEOPLE BUY
Figuring out why people buy, is a thousand times more powerful than knowing how to sell. This eBook will give you the insight that will allow you to uncover the genuine buying motive of your customer, every time.
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